Article Archive for the ‘PPC Advertising’ Category

Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to [...]

There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore [...]

Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads [...]

There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: •    the advertisement’s position on the SERP or website •    the website and advertisement’s content, appearance, and usability •    the product or service’s price and benefits Each of these factors can greatly contribute to [...]